Our Story.
The James G. Elliott Company, Inc., founded in 1984, is one of the nation’s largest outsourced media sales companies for advertising, exhibits, and sponsorships. With offices in New York, Chicago, and Los Angeles, The Elliott Company has generated nearly $800 million for specialty media brands across digital, print and events.
We help to simplify sales operations by providing our clients with a trusted alternative to managing their own staff or overseeing a patchwork of regional rep firms.
The James G. Elliott Company Difference
The Elliott Company provides highly skilled and experienced advertising sales representatives who operate as an extension of your team. They represent your brand, using your business cards, email addresses, and CRM systems. Our sales reps attend your meetings, collaborate with your staff, and communicate seamlessly with your organization, all while being fully supported by The Elliott Company.
The key difference is that they are on our payroll—under our management, located in major advertising hubs. We take care of salaries, benefits, and commissions, relieving you of the HR and administrative burdens associated with a sales team.
From hiring and training to performance tracking and reporting, we handle it all. By outsourcing your advertising sales to The Elliott Company, you gain access to expert sales professionals. This frees up your staff and resources to focus on their core business. We bring the newest and best practices to your organization ensuring we’re guiding you to success.
Our advantage
A single sales and marketing resource can reduce your communications burden, help eliminate redundancies in administrative and accounting tasks, and provide tighter focus to your sales direction. Most importantly, it virtually ensures that all elements of the media sales organization are strategically aligned.
Efficiency.
Simply put, The Elliott Company brings more advertising sales experience to your media brand than any alternative you can consider. Moreover, our sales team members bring broad and diverse media advertising experience to our clients’ projects. We handle assignments ranging from integrated publishers to digital-only and print media. Our salespeople call on advertising agencies and advertisers.
Experience.
Case Study: Leading Communications Association
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CHALLENGE
A leading communications association was experiencing declining ad sales revenue and underperforming events revenue. They had no ad tracking system for prospective and booked inventory and no contact management system. The marketplace approach was not strategic.
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ACTION
After a full review of Elliott Company capabilities, the association outsourced all national sales responsibilities to the Elliott team, displacing the legacy internal staff of three and handing over sales for all media activities: the tentpole event, nine vertical events, online/offline publications and e-newsletters.
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RESULT
The Elliott Company got a new team in place, created a prospectus, implemented new tracking management systems and reviewed product bundles and training. The team achieved a 50% increase in advertising and sponsorship sales in Year One, rising to 300% above baseline by Year Two.