Jim Elliott offers global insights at FIPP Madrid publisher conference

Elliott Company CEO joined FIPP head Alistair Lewis in a fireside chat at the October 2025 FIPP conference in Madrid, where the two discussed their growth partnership and what it takes for publishers to succeed globally.

Elliott and Lewis, who are longtime industry leaders with decades of combined media sales experience, discussed how differences in regional sales practices and business models make it critical for publishers to seek expert guidance before seeking out new markets.