Video: Jim Elliott on why some magazines are winning, others are losing.
/In August 2012, Jim Elliott was featured in Matt Kinsman's ABM Member Spotlight Video Interview.
ABM, the association of business information and media companies, is the center of the global b-to-b ecosystem. ABM is the only association focused on the integrated b-to-b media model — which includes business information, digital, print and events.
"Winning magazines believe in print and they have stamina — they haven’t made massive cutbacks — and they have the ability to prove a unique and committed audience.”