Video: Jim Elliott on why some magazines are winning, others are losing.

In August 2012, Jim Elliott was featured in Matt Kinsman's ABM Member Spotlight Video Interview.

ABM, the association of business information and media companies, is the center of the global b-to-b ecosystem. ABM is the only association focused on the integrated b-to-b media model — which includes business information, digital, print and events.

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"Winning magazines believe in print and they have stamina — they haven’t made massive cutbacks — and they have the ability to prove a unique and committed audience.”