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2016 Study of Media Planning and Buying

A study conducted jointly by Kantar Media and James G. Elliott Co., Inc. to understand the challenges today's Media Planners, Buyers and Sellers face, and to discover areas where expectations are misaligned.

Publisher's Guides and Decks based on both Planners/Buyers and Sellers questionnaires are available for free download here:


Outsourced Media Sales

The James G. Elliott Co., Inc., which began as a publishers’ rep firm in 1984, has evolved into the nation’s largest national outsourced media ad sales company and an expert media solutions consultancy for print and digital publishers and organizations.  We provide our clients with an alternative to managing their own direct employees or patchwork of regional representative firms. 

The Elliott Co. has generated an estimated $650 million in revenue for more than 400 brands.  A key to this sales success has been management’s in-depth knowledge of the current media landscape based on learning from the field, plus the company’s strategic orientation.  Clients of the sales company have always benefited from these keys to sales success. 

If you’re looking for an outsourced media sales force or magazine publishers’ representative firm to improve your sales, contact j.elliott@jamesgelliott.com.

How It Would Work for Your Company

The Elliott Co. hires talented and seasoned advertising sales representatives to work on your media properties as your staff. They carry your business cards, use your email addresses and data systems, attend your meetings, and communicate with other members of your organization. The difference, however, is that they are our employees with our benefits, under our management and in offices in major advertising centers, which relieves you of the costs and headaches associated with full-time personnel and travel. In addition, as our employees, they have access to a stronger set of tools through our complete marketing, research and support services.

Advisory Service and Strategic Planning

Now publishing executives who are not planning to outsource their sales can also tap into this accumulated knowledge and experience and apply it to their own company through the new advisory service announced in 2016, Ads&IDEAS®.

Media Business Solutions

With a uniquely deep and broad understanding of all aspects of media and publishing, the Ads&IDEAS® offers expertise in the following:

  • revenue evaluation
  • system analysis
  • business strategies
  • management solutions

Regardless of your company’s size, platform, or resources, Ads&IDEAS® can analyze the potentials—and pitfalls—of launching, rebranding, migrating and developing your print and digital communications.  Ads&IDEAS® can also create revenue-generating programs, partnerships and advertising networks with a full suite of today’s most powerful marketing, research and support tools.

Learn more about Ads&IDEAS: www.adsandideas.com