Business Information & Media Summit (BIMS)

Jim Elliott and Stephanie Holland, Director, Global Advertising Sales & C&EN Marketing, American Chemical Society presented Case Study: What American Chemical Society Learned About Launching a Content Lab at BIMS this November.

Their session went beyond the window dressing to offer an insider look at what’s really required to create a cutting-edge marketing services business, including the required resources, infrastructure and investment, as well as the reality of customer expectations. You can watch the video here:

ACS: Case Study at BIMS