Official press release:
SIERRA MAGAZINE GROWS MORE THAN 30% IN 2017
SIERRA, the national bi-monthly magazine of the Sierra Club, expanded its audience by more than 30 percent in 2017, cementing its place as the largest environmental magazine in the United States. A key factor in this growth was the recent membership surge of the Sierra Club, which resulted in related growth in SIERRA subscriptions from approximately 525,000 to more than 700,000. The award-winning print magazine inspires and engages Sierra Club members, as well those just becoming interested in environmental protection. Its readers are active outdoor advocates, changemakers, environmentally conscious consumers, and influencers.
SIERRA’s online edition, videos, and digital edition complement the print edition with breaking news updates, relevant commentary, and green lifestyle and outdoor recreation tips sought after by a growing number of Americans. Sierramagazine.org posts original stories daily and attracts hundreds of thousands of readers who aren’t Sierra Club members.
“As the storytelling arm of the Sierra Club, SIERRA magazine plays a vital role in shaping public discourse around environmental issues,” says Jason Mark, the magazine’s Editor in Chief. “We’re obviously thrilled to be reaching a larger audience by ever before. The Sierra Club’s skyrocketing membership numbers prove that more and more Americans are determined be a part of the movement to protect our lands, waters, wildlife, and climate.”
In addition, Sierra Club’s digital engagement numbers are very strong, topping all other brands on Twitter in June 2017 (Source: min’s June 2017 Social Media Boxscore). And, in August 2017, The Media Industry Newsletter (min) identified SIERRA magazine as one of the Top 10 Most Engaged Magazine Media Brands, with 72,064 Twitter followers and Total Engagement Activity of 6,431,819.
In conjunction with this growth, SIERRA magazine has appointed the James G. Elliott Co., Inc., to handle all advertising sales of the magazine and related digital products.
According to Kristen Hayes, Senior Director of Brand Marketing & Partnerships at Sierra Club, “The recent growth has created new opportunities for SIERRA media properties. Given the demanding advertising market, we’re excited to be working with James G. Elliott Co. to help deliver our story in a very competitive environment”.
Jim Elliott, President of the Elliott Co., said, “We are excited to be chosen as SIERRA’s national sales team. We recognize the importance of their mission and their highly engaged, rapidly growing audience, and we look forward to this opportunity to make a difference.”
About SIERRA magazine
SIERRA is the national magazine of the Sierra Club, America's largest and most influential grassroots environmental organization, with more than 3 million members and supporters nationwide. For more 125 years, the organization has helped shape the way everyday people participate in local, state, and national advocacy and policy work to protect the planet through grassroots activism, public education, lobbying, and litigation. Its millions members and supporters have helped make real change in advancing climate solutions, protecting lands, air, water, and wildlife, acting for justice, and getting people outdoors. The Sierra Club works alongside other local and national progressive organizations that share its values to build a successful and inclusive progressive movement. For more information, go to www.sierramagazine.com.
About the James G. Elliott Co., Inc. (www.jamesgelliott.com)
The Elliott Co. is a national advertising sales company with professional management and a robust infrastructure located in the major advertising centers across the U.S. (New York, Chicago, and Los Angeles) making it uniquely positioned to handle all aspects of advertising sales for publishers, including print and digital sales, research, and marketing. Since its founding in 1984, the company has generated approximately $650,000,000 in net advertising revenues for more than 400 brands.
Contact: Kristen Hayes, Senior Director of Brand Marketing & Partnerships, email@example.com