FOLIO: Saturday Evening Post Outsources Sales Operation

Excerpt: "Having [James G. Elliott Co.] as part of the team is the equivalent of having an instant sales presence," says Slon. "The marketing and research is much more substantial and one of the things that was appealing about the partnership is they agreed to dedicate the equivalent of one full-time staff person to us—so one-half person in New York and another half in Los Angeles."

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