2016 Study of Media Planning and Buying

A study conducted jointly by Kantar Media and James G. Elliott Co., Inc. to understand the challenges today's Media Planners, Buyers and Sellers face, and to discover areas where expectations are misaligned.

Publisher's Guides and Decks based on both Planners/Buyers and Sellers questionnaires are available for free download here:


Consulting & Strategic Planning

Because the management team of the James G. Elliott Co., Inc. has extensive experience developing strategies, selling print and digital advertising, and managing sales teams, we possess a unique knowledge base and perspective that we make available to publishers who seek our help on a project basis. 

We have helped several hundred publications of all sizes to create advertising sales strategies.  We have helped large publishers contemplating national magazine launches, and we have worked with non-profit magazines to analyze the potentials—and pitfalls—of adding an advertising sales component to their print and digital communications. We have helped to create revenue-generating programs, partnerships and advertising networks.   

Advisory, consulting, research and marketing services operations are now conducted through the Ads&IDEAS® division:  adsandideas.com.

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